Digital platforms built for the day the fare sale goes live.
Booking channels, loyalty, ancillaries, cargo and operations, integrated with passenger service systems and engineered for the concurrency of a fare sale rather than an average Tuesday.
The problems that arrive on a CIO's desk in this industry.
Peak concurrency
Fare sales and holiday releases push web, app and payment systems to loads the rest of the year never sees. A team that has only seen average traffic finds out at the worst moment.
Distribution is changing
NDC and ONE Order move retailing away from legacy messaging. The airline needs engineers who can build offers and orders while the PSS stays in place.
Disruption recovery
Weather, air traffic and crew constraints turn into rebooking, refund and notification workloads that arrive all at once.
Cargo visibility
Shippers and forwarders expect milestone tracking and capacity booking online. Cargo systems were not built for that.
Teams and platforms shaped for the sector.
Digital channel teams
Web, mobile and API engineers under a Webist PM, SA and DevOps, building booking, ancillary and servicing flows against the PSS.
NDC and ONE Order readiness
A roadmap that sequences offer and order capabilities, distribution partners and PSS integration without freezing the current channels.
Digital channels
OperationsLoyalty and CRM
Member servicing across WhatsApp, web chat and app with AI agents for tier questions, redemptions and disruption updates.
Disruption and revenue
Flight, passenger, crew and asset objects feeding recovery recommendations and revenue integrity checks with human approval.
Cargo visibility and booking
Shipment, capacity and milestone objects exposed to shippers and forwarders through portals and APIs.
Peak concurrencyPerformance and security
DevOps and QA as a service for load testing, release engineering and PCI DSS-scoped payment flows.
Obligations we design for from week one.
The Solution Architecture phase maps these to the target architecture, the security baseline and the team's KPIs, so compliance is built in rather than audited in.
- IATA NDC and ONE OrderIndustry standards for offer and order-based retailing and distribution, replacing legacy EDIFACT messaging over time.
- Passenger service systemsIntegration with Amadeus Altéa, Navitaire New Skies and equivalent PSS platforms for inventory, reservations and departure control.
- Cargo standardsIATA ONE Record for shipment data sharing across the cargo supply chain.
- PaymentsPCI DSS for card acceptance across web, app and call centre channels; alternative payment methods per market.
- Data protectionPersonal Data Protection Act 2010 (Malaysia) and passenger data obligations in each market served, including cross-border transfer rules.
- Operational resilienceAvailability targets, failover and load testing aligned to the airline's own operational risk framework and peak calendar.
Designed in the roadmap phase, then recruited to it.
Illustrative. Every structure is set in the Solution Architecture phase against your roadmap and budget.
- LeadershipProject Manager, Solution Architect with PSS integration experience
- PlatformDevOps Engineer with load and release engineering focus, DBA
- AssuranceQA / Test Lead with performance testing at fare-sale scale
- Engineers4–6 backend and API, 2–3 web, 2 mobile
- WhereLeadership in Kuala Lumpur; engineers on managed cloud desktops across the three talent pools

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