Why WhatsApp Marketing?
The only reason your business needs to start WhatsApp Marketing is because your customers are also using it. With more than 60 million messages sent daily, this potential for a larger market penetration simply cannot be ignored.
This combined the fact that the majority of Malaysia’s population owns a smartphone, WhatsApp’s market is a whole lot more personal compared to email or SMS. What this means is that WhatsApp’s engagement rate is relatively higher compared to any other communication platform. Nearly 98 percent of WhatsApp messages sent are opened and read by the receiver, with 90 percent of them being opened and read within 3 minutes.
Even if you haven’t started using WhatsApp for business, know that your customers have definitely started using it to contact your business. Do you really need any other reason to start doing WhatsApp marketing then?