The Objective
For the First Master Class in Malaysia by JJ Delgado,former Amazon CMO, we are to handle all of his social media awareness campaigns and leads generation. With the criteria of a minimum 100 CEO/CMO attendants, we strategized marketing funnels and created his branding in Malaysia in less than 3 months.
The Challenge
JJ Delgado is a Marketing Thought Leader with more than 10 years of experience in the digital marketing field where he has helped to put the customers at the center of many organizations over multiple international marketplaces; including Amazon, Burger King, Pepsi, Hertz, CB Richard Ellis, Ford, Bosch, Siemens, Liberty Mutual, Vodafone, Telefonica and Estrella Galicia. This is the 1st time that he immersed his class into Malaysia's Market. Seeing as his knowledge can be extremely beneficial to CEOs & CMOs, he has high standards on the class attendee's marketing knowledge level.
The Methodology
With several constructive marketing funnels made, the brand awareness of JJ Delgado in Malaysia was highly boosted within a short term of 1.5 months. A press conference with targeted audience and the online campaigning managed to drive pools of quality leads to his masterclass. Landing page: https://www.webist.com.my/jjdelgado/
The Result
Quality leads generated
CEO/CMO attended the Masterclass of JJ Delgado
International brand attended the class
Attendees Include
Attendance from various leading professionals and senior executives in marketing and strategy from across industries in Malaysia. Here is a partial attendee company list:
